Project Brief The Godiva 90th Anniversary Experience was conceived as a layered, participatory, multi-sensory environment celebrating nine decades of craftsmanship. The project was designed as a sequence of spatial and experiential layers, combining heritage, collective authorship, sensory immersion, and culinary storytelling into a single, choreographed journey.

Challenge The challenge was to design a participatory, multi-sensory experience with clear structure and flow. The evening was organised into three layers: a first layer celebrating heritage and craft through live chef demonstrations, an aroma organ, and a giant jigsaw that guests assembled to reveal an artwork by Oli-B; a second layer exploring the brand’s evolution through five chocolate boxes and three truffle domes, each designed as a unique sensory environment; and a final layer focused on innovation, premiering the Rose and Raspberry flavour through a fully choreographed three-course dining experience with bespoke sound, scent, and large-scale projection.

My Role As Head of Design at Nicholasalexander Ltd, I led the creative concept, spatial and 3D design, engineering, and fabrication of the experience, working in collaboration with Condiment Junkie. My role focused on designing the experience as a layered system, from participatory objects and large-scale structures to immersive environments and dining, ensuring clarity, progression, and coherence across all physical and sensory elements.

Results & Impact The project transformed a brand anniversary into a collective act of making, where guests became contributors to both the physical environment and the narrative itself. By structuring the experience through layered participation, sensory immersion, and gastronomy, the event moved beyond celebration into a fully orchestrated design system, setting a benchmark for how heritage brands can use experiential design to create meaning, memory, and shared authorship.