Project Brief Helly Hansen, trusted by professionals for over 140 years, wanted to refresh their trade show presence. The goal was to go beyond a standard retail display and create an immersive experience that highlighted the brand’s heritage and product innovation.

Challenge It was to design a stand that connected visitors with the real professionals behind the products, showcased key technologies, and told the story of innovation. The space needed to be engaging and functional for live demonstrations, all while reflecting Helly’s heritage.

My Role I led the spatial design, 3D design, and product development for the stand, including designing the stand layout, visitor flow, and exhibition zones, integrating interactive displays to showcase Helly Hansen technology, ensuring a cohesive brand‑immersive experience, and collaborating closely with Grey London’s creative team under Matt Spink’s direction.