Project The IO & EMURGO booth at TOKEN2049 Singapore 2024 was conceived as a unified spatial platform representing key entities within the Cardano ecosystem at one of the world’s largest blockchain events. The installation functioned as both a visual anchor and a working environment, supporting demos, talks, and community engagement across the show.

Challenge The challenge was to create a single, coherent environment capable of hosting multiple brands and narratives without visual overload. In a dense and highly competitive exhibition setting, the booth needed to be immediately legible from the floor while offering layered spaces for conversation, presentation, and interaction.

My Role I developed the spatial concept, 3D design, and all visual artworks for the booth, aligning architecture and graphics into a cohesive system. The design prioritised openness, clear circulation, and modular interaction zones, allowing the space to adapt fluidly between talks, demos, and informal exchanges throughout the event.

Results & Impact The booth became a recognisable point of reference within TOKEN2049 Singapore, attracting sustained engagement over the course of the event. By translating complex blockchain concepts into a clear and approachable spatial experience, the project demonstrated how integrated experiential and spatial design can create clarity, trust, and meaningful connection at scale.