Project Brief I designed IO Group’s flagship booth, the IO Village, as an interactive hub featuring demos, speaker sessions, gamified activations, and a Hydra-powered vending machine giving away laptops and wallets.

Challenge Create a cohesive, energetic space that supports multiple activations without overwhelming visitors, keeping them engaged, informed, and inspired.

My Role Led the creative and experiential design, mapping visitor journeys and defining zones. Collaborated with cross-functional teams to ensure every touchpoint communicated IO’s story and encouraged interaction.