The Challenge Commissioned to elevate Jovis's market profile, the brief called for a design embodying innovation and superior taste. We aimed to shatter traditional packaging norms, creating a vessel that physically manifests the brand's forward-thinking spirit.

The Innovation I utilized Vulcocer (patent n.VL745), a cutting-edge ceramic derived from pulverized lava. Chosen for its unique thermal properties, this material naturally insulates the bottle, keeping the Limoncello at the perfect serving temperature without the need for external cooling.

The Design The concept draws directly from the liqueur’s origins in the volcanic soils of Southern Italy. By using a lava-based material in striking shades of gray and black, the design fuses the raw history of the Amalfi coast with a sleek, modern aesthetic.

The Outcome This 75cl bottle is a fusion of style, intelligence, and heritage. From 3D conceptualisation to final development, the project delivered a premium product that enhances the drinking experience, proving that packaging can be as memorable as the spirit inside.