Project The Nike Zoom Event in London marked the launch of Nike’s Zoom running products during the Nike Western Europe Innovation Summit in June 2015. Designed and produced for a select audience of over 100 influential media outlets and running industry figures, the event took place along the banks of the Thames and introduced guests to the latest advances in performance running technology. Participants were invited not just to see the products, but to test and wear them alongside elite athletes and coaches, transforming the launch into an embodied experience of speed, innovation, and motion.

Challenge The core design challenge was to create a spatial and experiential environment that mirrored Nike Zoom’s technological precision and performance ethos. The brief required a launch that went beyond product display — it needed to communicate what “fast” feels like. This meant designing environments that allowed attendees to engage physically and visually with the Zoom family of shoes and encapsulate the emotion of running at speed, all while maintaining a dynamic narrative flow throughout the event sequence.

My Role I led the spatial and 3D design, engineering, and fabrication for the Nike Zoom launch experience, collaborating with the agency XYZ and Nike’s Western Europe Communications team. I translated the concept of performance and innovation into spatial form, using sequencing, circulation, and materiality to express speed and energy, and to guide visitors through distinct encounter points that framed running technology as both an emotional and functional experience.

Results & Impact The event set a new standard for product launches by positioning Nike Zoom as an embodied experience rather than a conventional release. By embedding elite athletes, hands-on demos, and curated spatial transitions into the launch narrative, the experience created strong media and industry engagement. Attendees left with not only a deeper understanding of the product’s performance benefits but a visceral sense of what it means to “find your fast” — reinforcing Nike’s brand positioning at the intersection of sport, innovation, and emotion.