Project Brief I designed Midnight Foundation’s flagship booth for TOKEN2049 Singapore 2025, the world’s leading Web3 and crypto conference with over 25,000 global attendees. The booth was conceived as a bold, immersive environment for announcements, live demos, and high-value conversations, positioning Midnight as a next-generation blockchain where privacy is foundational, not optional. Set within the IO Village, the space acted as a calm but confident counterpoint to the visual noise of the show floor.

Challenge Privacy is abstract, invisible, and often misunderstood. The challenge was to give form to an idea rooted in cryptography and regulation, transforming it into a physical environment that felt intuitive, trustworthy, and immediate. The design needed to communicate depth without complexity, and clarity without oversimplification.

My Role I shaped the creative direction and spatial language of the booth, translating Midnight’s principles into form, layout, and atmosphere. The focus was on restraint and intention — designing a space that encouraged curiosity and conversation while subtly reinforcing Midnight’s role as foundational infrastructure rather than spectacle.

Results & Impact The booth stood out through presence rather than noise, attracting sustained engagement throughout the event. It supported meaningful dialogue, product exploration, and key announcements, while reinforcing Midnight’s position as a privacy-first, regulation-aware blockchain. The project helped frame privacy not as a feature, but as an essential design principle for the future of Web3. The space reframed privacy as something felt and experienced, not explained.